AP Rocky have praised the brand, and TikTok influencers create viral tutorials showing how Fenty products work on diverse skin tones. With 2.6 million TikTok followers and 13.1 million on Instagram, Fenty’s social media presence keeps the buzz alive.
Fenty Beauty vs Other Brands
How does Fenty stack up against other big names? Let’s compare:
| Brand | Foundation Shades | Inclusivity Focus | Price Range | Unique Feature |
|---|---|---|---|---|
| Fenty Beauty | 50 | High (all skin tones) | $21–$40 | Wide shade range, diverse campaigns |
| MAC | 60 | Moderate | $30–$45 | Studio-quality, professional favorite |
| Maybelline | 40 | Moderate | $8–$15 | Affordable, drugstore option |
| CoverGirl | 40 | Moderate | $7–$12 | Budget-friendly, widely available |
What Sets Fenty Apart?
- Shade Range Precision: Fenty’s 50 shades cover undertones (cool, warm, neutral) that others often miss.
- Authentic Marketing: Fenty uses real people and diverse models, not airbrushed ideals.
- Cultural Impact: The “Fenty Effect” pushed competitors to step up their inclusivity game.
- Luxury Feel: Backed by LVMH, Fenty offers high-end quality with accessible pricing.
Why Fenty Beauty is Worth the Investment
Fenty Beauty isn’t just about looking good—it’s about feeling good and doing good. Here’s why it’s worth your money:
Quality Ingredients
Fenty products are made with high-quality, skin-friendly ingredients. They’re cruelty-free, and many are vegan, so you can feel good about what you’re putting on your face. The brand also sources ingredients ethically, avoiding links to deforestation or human rights issues.
Long-Lasting Products
From foundations that stay put all day to glosses that don’t fade, Fenty’s products are built to last. Customers rave about the Pro Filt’r Foundation’s staying power, even in humid weather.
Social and Environmental Responsibility
Fenty Beauty cares about the planet and people. Their packaging uses recyclable materials, and products like the Match Stix come in refillable cases to reduce waste. The brand also supports causes like Black Lives Matter and the Clara Lionel Foundation, donating to racial justice and environmental efforts.
Fenty Beauty Buying Guide: How to Choose the Right Products
Ready to try Fenty Beauty? This guide will help you pick the perfect products for your needs, skin type, and budget.
Step 1: Know Your Skin Tone and Type
- Skin Tone: Use Fenty’s shade finder tool on their website or visit a store to match your foundation or concealer. With 50 shades, you’ll find your fit
- Skin Type:
- Oily Skin: Go for the Pro Filt’r Soft Matte Foundation for a shine-free look.
- Dry Skin: Try the Pro Filt’r Hydrating Foundation for extra moisture.
- Sensitive Skin: Check Fenty Skin’s Hydra Vizor Moisturizer for gentle, non-irritating care.
Step 2: Start with the Basics
If you’re new to Fenty, begin with these essentials:
- Foundation: Pro Filt’r Soft Matte Longwear Foundation ($40) for full coverage.
- Lip Gloss: Gloss Bomb Universal Lip Luminizer ($21) for an easy, everyday glow.
- Skincare: Hydra Vizor SPF 30 Moisturizer ($39) for sun protection and hydration.
Step 3: Consider Your Budget
Fenty’s prices are mid-to-high range, but the quality justifies the cost. If you’re on a budget:
- Start with the Gloss Bomb ($21) for a versatile, affordable product.
- Look for Fenty Beauty sets on their website, which bundle products at a discount.
- Check retailers like Sephora or Cult Beauty for sales (note: Cult Beauty only ships to the UK/Ireland).
Step 4: Read Reviews
Recent 2025 reviews on Trustpilot show mixed feedback. Fans love the product quality and inclusivity, with one saying, “Fenty Beauty delivers exceptional quality and represents all skin tones.” However, some customers reported issues with slow shipping or unresponsive customer service. To avoid hiccups, order from trusted retailers like Sephora or directly from fentybeauty.com.
Step 5: Experiment with Fun Add-Ons
Once you’ve got the basics, try these for extra flair:
- Killawatt Highlighter ($38) for a radiant glow.
- Fenty Eau de Parfum ($140) for a unique, inclusive scent with notes of magnolia and patchouli.
- Match Stix ($32) for contouring or highlighting on the go.
Step 6: Application Tips for Beginners
- Foundation: Use a makeup sponge for a smooth, even finish. Apply in thin layers for a natural look.
- Gloss Bomb: Dab a small amount on your lips and blend for a subtle shine.
- Skincare: Apply Hydra Vizor in the morning as your last skincare step before makeup.
