Generation Brand


You have heard the name of this brand. Generation is providing ready to wear clothes for women. This company is aimed at never repeating any design. A woman who wants to reflect the true essence of the family and culture will prefer to wear outfits from Generation. The brand is placed at highest for adding new arrivals to the collection and people are always overjoyed with it every time. People responded hugely to the eid collection 2019 just like every new arrival. Generation also organizes mega sales, recently you can find 50% off to the winter collection 2019 its outlets. This offer is also available on the Generation online shopping store. 

Generation brand
Generation brand

About Brand

Nosheen Khan and her husband Saad Rehman established Generation in 1983. The couple started with the wholesaling of the costumes to the retail shops in Islamabad and Lahore to provide stylish clothing to the women. Soon the label launched an abstract designed summer collection in 1984. The brand was getting popular in no time and they stepped forward to launch another collection. Mr. and Mrs. Saeed Rehman managed to open the company’s first outlet in Gulberg Lahore and launched a tie and dye summer collection and it was a hot favorite item. In 1987, Generation showcased its design in a fashion show organized by various NGOs for different causes. In 1988, they launched an outlet in Islamabad successfully. In the 1990s fashion and trends were changing and many new varieties of fabric were introduced in the market. Generation upgraded its production and introduced ajrak, chunri, velvet and denim at the stores. The brand opened its first outlet in Karachi in 1990 and then in Bahadurabad in 1992. They added shawls, jackets, caps, and kotis in the collection which were trending at that time. Now, the label changed the ideology of vibrant and strong palette to more earthy tones and more ethnicity in designing. And it was for the first time that they launched a white collection in 1995. In 1998 the brand launched the Applique collection, which continued the ethnic style but with some modern cuts. Next, they experimented with Chinese collection in 2002. The brand used Chinese design philosophy and aesthetics. After that, Generation always showcased some new experimented designs and styles. So the brand has established its name for introducing new designs without repetition. Now the brand has 11 stores in big cities of Pakistan including Lahore, Karachi, Islamabad and Faisalabad.

 Products at the Store

Women can shop for both traditional and festive clothes here. The brand even offers Moms’ clothes. There is also a line of contemporary and modern fusion clothes. 

Formal or Festive Wear

Generation brand formal adress

This line is included with the variety of dresses that you can carry at different events and functions including weddings. A beautiful combination of modern and traditional embellishments and prints will make you an icon. The latest collection at the Generation boutique will please you. 

Classic or Traditional Wear

Classic wear by Generation is all about elegant looks. While designing classic outfits the designers take care to embroidered it with traditional designs and cuts from all around the world. Women of all ages will love it.

Basics Collection 

Eid collection

Basic wear is all about simplicity, minimum prints or embellishment with maximum cut. If you prefer style with simplicity, then it is the best for you from Generation. You can use these outfits casually.

Cottage Design Collection

These are the designs and fabric woven by the remote rural areas of Pakistan. Generation believe that small cottage industry workers are the unsung contributors to the economy. So you can also find a complete range of handcrafted outfits here.  

FLO or Fusion Collection 

It is a vibrant and colorful collection with a modern cut and high fashion. An FLO costume will give you an energetic look. 


Online Shopping at Generation

For online purchasing form Generation go to You shall find different categories at the top of the page including contemporary, fusion, traditional, exclusive, Moms wear, new arrivals and sales. Select a category and scroll through different pages and see or different articles.

When you have selected any product, click on the product’s picture, see details and size chart. Mention a size to purchase and add it to the cart. Click on check out to proceed further fill the information page and select a payment method and click on the place your order.

If you have a login account then add items to your cart, fill the information page and select a payment method. At the end click on the place your order.


Payment Methods

Generation brand

Generation offers a COD payment method only for Pakistan. Other payment methods include via Mastercard and Visa card. No other payment method is accepted other than the mentioned above.


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